Kathryn Goetzke

Activate Hope this World Mental Health Day

October 10 is World Mental Health Day.  It has been over 18 years since I started my journey to tackle mental health stigma around the world, my journey just featured in Psychology Today. In many ways, it seems like we have come so far, with leaders around the world activating the message that mental health is a global priority. Yet in other ways, statistics like those presented by the World Health Organization and the CDC, which report that the problem is getting worse, show us just how far we still have to go.


Yet there is hope. The World Federation for Mental Health, established in 1948, is activating the theme of “Making Mental Health & Well-being For All a Global Priority” through numerous activities that are outlined on the World Mental Health Day Website. They have online and in-person events around the world that I encourage you to attend. If you aren’t able to join an event, consider sharing what you are doing on social media using hashtags #WMHD #WorldMentalHealthDay #WMHD2022. If you tag us @ifredorg, we will share how you are activating on #WMHD.


I will be celebrating this day by activating hope through our projects:


  • Hopeful Minds for Teens: At iFred.org, we have started to work on a teen program that is developed by teens for teens, and is centered on sharing what hopelessness is and the ways that teens can activate hope. It is based on our Hopeful Minds program, and we aim to make it free and available globally just as we do Hopeful Minds.
  • The Biggest Little Book About Hope: My book is now available globally (get your copy today). It shares the impact of hopelessness, the importance of hope, and my own journey from hopelessness to hope.
  • Hopeful Cities: We continue to activate the Hopeful Cities Movement, and recently created the International Day of Hope website to further activate the world on the “how-to” of hope. 
  • New Course: Hopeful Mindsets Overview: Through my consulting company, I created a 75-minute course, the Hopeful Mindset Overview, which is now available online for only $25. For each course sold, we donate $5 to the non-profit to help keep the work through the nonprofit free to young kids. You can sign up here today

If you have suggestions for any of my work, we welcome your feedback. 


Thank you, in advance, for supporting our work on hope in your life, community, and around the world.


By Kathryn Goetzke

Kathryn Goetzke has over 30 years of experience in marketing, branding, and strategy. She was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. Kathryn is the Founder of iFred, the International Foundation for Research and Education on Depression, through which she created Hopeful Minds and Hopeful Cities, two programs dedicated to sharing the “how-to” of hope with children, parents, and communities globally. Kathryn presented at Harvard University, the World Bank, the United Nations, and the Never Alone Summit. Hopeful Minds was featured in a documentary by the BBC, and her products and projects have been featured in global media. Kathryn is a Partner at Innovative Analysis, LLC, where she consults businesses on activating hope in the workplace, and created a college program Hopeful Mindsets, a marketing strategy and course for college students to activate hope on campus. She is the author of the Biggest Little Book About Hope and host of The Hope Matrix Podcast. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health through her brand Mood-lites, which achieved over 35M in retail sales. Ms. Goetzke serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

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